If you want to be in business longer and thrive more than your competitors, you need to focus on the people that help you generate the money that you need to keep going. One of the ways to achieve this is to optimize your customer support services by using a customer-centric service desk. Many companies claim to be putting their customers first, but this is usually not true when you look at how they run their day-to-day tasks. How building a customer-centric service desk may bolster your business: 1. It will turn prospects into loyal customers. 2. It will make your brand stand out 3. It will make your support team more effective Jira Service Management has been built with a customer-centric idea in mind. All the tools needed to make your customer feel comfortable are in place, start your journey to the best customer service today!